Sunday, October 25, 2009

Victoria's Secret is safe with us.


Leaving home for the capital of the midwest



3 members from the GHS crew, Geoff, Brian and Erin, arrive in Chicago...


Anish Kapoor's gorgeous "Cloud Gate"

view from the Hancock Tower

Armed with our paints and brushes, we began decorative painting and sculptural installations at the brand new Victoria's Secret flagship on Michigan Ave...









"Bra Salon"








"Panty Boutique"


The majority of painting in Chicago consisited mainly of delicate Trompre L'oeil line work, designed by Geoff in collaboration Victoria's Secret, on fitting room doors and interior walls.














Custom Wallpaper behind the door was also part of the scope of design


After the fitting rooms, it was time to install the enormous pink ribbon lampshade made back at the studio and shipped to the site. The lampshade is one of the first things you notice upon entering the space.










And finally, an intricate handwrought wire chandelier, made by a very talented Brooklyn artist, is hung in the center of the pink shade.



In addition to the painting and giant lampshade, other ribbon wrapped chandeliers, hand painted trompe l'oeil tablecloths, intricate hat boxes, lampshades, and chairs made at the studio by the talented production crew were later installed after Geoff, Erin and Brian returned to NY. A few weeks later on October 22nd, the Victoria's Secret flagship opened to great fanfare with appearances by celebrities and three VS angels! Below are some photos gathered from the press surrounding the opening.



















Sources: The Columbus Dispatch, Second City Style, Chicago Now

A similar scope of work was performed for Victoria's Secret at the Hawaii location at Ala Moana, and in the NYC Soho location. A separate post will highlight details from the Soho project