Wednesday, February 24, 2010

Flower Power



With cold winds, rain and snow still blowing in New York toward the end of a long winter, it felt great to create colorful spring bouquets of oversize paper and felt flowers in the Madison Avenue window of the luxury french linen maker D. Porthault . The interior of the store was also refreshed to reflect the new season.



(Geoff's original sketch of his concept)








Monday, February 15, 2010

Hugo Boss Soho Loft

The photos below showcase the brand new clubroom and showrooms of Hugo Boss at their NY headquarters in Chelsea. For the clubroom project, Geoff worked with the design team of Hugo Boss to design, fabricate and install a space with a chic hotel lobby style, using an eclectic mix of vintage and modern furniture. At the studio we created the walls (including faux brick), windows, bookcase, carpets, risers, custom light fixture over the table, draperies, faux painted cement floor and distressed columns, tin ceiling panels.



(Full view)










Back at the studio, we individually wrapped hundreds of books, complete with a black wax HB seal











A look behind the walls and windows shows that to achieve a feeling of soft daylight coming in through the windows we used a combination of fluorescent lighting and flood lamps
shining through translucent plexi.








Throughout the ceiling of the club room is a floating series of tin ceiling sections, much like what can be seen in old industrial lofts.




What clubroom could be complete without a bar! Here, the bar uses a white lightbox to illuminate the mix of vintage and modern decanters and their contents in various shades of amber found in delicious aperitifs.


the showrooms were fitted with new merchandise display fixtures including hanging shelves, lockers, risers, hang bars and accessory displays.










To tackle their display line of sportswear we produced the risers for the mannequins and the lockers and shelving for merchandise.




And finally we created a series of lighted display shelves in oak and lacquer to highlight the latest in Hugo Boss men's accessories.

Monday, February 1, 2010

Heart to Heart

For cupid's special holiday with his ever-ready arrow directed at the hearts of lovers everywhere, Geoff designed a heart target (complete with golden arrows) to make that cherub's job easier! And when you cross you heart and hope to fly at Steuben's Madison Avenue flagship, you'll find a delightful heart shaped piece of crystal to focus your love, clearly.