In their Meat-Packing District store window, to create the perfect 'exposure', Hugo Boss rolls out the film of their Spring/Summer 2010 collection. Collaborating with the Hugo Boss visual director, Geoff worked with her to design a new display that showcases photographs from the new collection as if the prints have just been developed and hung to dry in the photographer's darkroom.
To achieve this effect, Geoff created a black framed 'dark room' lined with red light bulbs, crisscrossed with string for the photographs to hang from. (see Geoff's original sketch above)
Not to be outdone, Lady Gaga's dazzling outer space dress with sparkly underpants from this year's Grammy's takes the corner window spot. 
Although, Beyonce's Grammy grabbing Mini with intricate high shoulders is also a jaw-dropper (image via NBC New York)
Here's a better look from inside the Armani store. Although the gowns get all the attention, this photo does provide the best view of the risers and red carpet stripe we produced.
In you're in New York for the next 10 days, come and check this unique and beautiful exhibit of high-end formal gowns worn by the stars including Halle Berry, Penelope Cruz, Victoria Beckham, Beyonce, Alicia Keys, Avril Levigne, Anne Hathaway, Fergie, January Jones and Elizabeth Banks
To achieve this effect, Geoff created a black framed 'dark room' lined with red light bulbs, crisscrossed with string for the photographs to hang from. (see Geoff's original sketch above)
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