Giorgio Armani

For Fashion's Night Out, Giorgio Armani clearly focused their attention on their Fall Collection with waterfalls of light refracting and reflecting plastic film. It was put together in a complex pattern of cascading loops creating amazing optical effects as you walk by. Each piece of this special film is micro-grooved similar to a lenticular process with an added holographic element. We die-cut the pieces and assembled them for the flagship on Madison Ave (pictured below) and many other boutiques across the country.

As below, so above

The ground floor at Tiffany's, famous for its cases full of sparkling, and glittering diamonds was taken to new heights for the Fashion's Night Out celebration, 70's style. To help their ceiling sparkle above like the diamonds below, we were given the task of rigging these 5 36-inch discoballs through opening in their original suspended plaster ceiling.

What you can't see from the photos, but you can see in this video (by the event's lighting company Frost Productions) is that we attached these discoballs to our own customized motors that slowly raised and lowered them approximately 12 feet. These motors were carefully rigged to the structure above the ceiling. This was but a small part of the evening's festivities, including special model appearances in the store and its windows, and special projections on the building's exterior.


 

Sunglass Hut

For Sunglass Hut's special promotion of a 'Return to Glamour' the flagship store on 5th Avenue had us fill their windows with stylish curly-q's and breath-taking images of actress, and now Sunglass Hut artistic advisor,  Rachel Bilson. The theme continued down the store's 'runway' to the interior.