Once again, Bailey House came knocking on the door at Geoff Howell Studio to transform the Lexington Avenue Armory for their annual benefit gala. This year's theme was 'Give me shelter' with the importance of having one's own private door being the deciding factor. Considering the soaring space of the armory, a multicolored mobile of over 150 life-sized paper doors and 200 glittering keys was created, held aloft with hundreds of giant weather balloons. The installation was over a 100 feet high and 70 feet wide. In addition to the center-spectacle, Geoff also designed the layout of the entire event from 400 running feet of orange and white walls, many risers and platforms, all creating a welcoming environment and an ideal background for the auction items and festivities.
A complete timelapse video will be posted soon following the setup, event and its breakdown over the course of three days.
In The Press!