Currently on view in the front windows at Giorgio Armani's Madison Ave flagship are a series of Japanese wood-block, 'wave-inspired' graphic images reverse cut into mirrored plexi-glass with applied color in certain areas. A very involved and complex process, but the final effect is scintillating in its simplicity and helps highlight the exquisite beauty of the garment details it reflects.
Thursday, April 25, 2013
Along the lines of luxury
Currently on view in the front windows at Giorgio Armani's Madison Ave flagship are a series of Japanese wood-block, 'wave-inspired' graphic images reverse cut into mirrored plexi-glass with applied color in certain areas. A very involved and complex process, but the final effect is scintillating in its simplicity and helps highlight the exquisite beauty of the garment details it reflects.
Labels:
Armani,
custom lighting,
Geoff Howell Studio,
Giorgio Armani,
luxury brands,
New York City,
visual merchandising,
window display
MAKE HOME HAPPEN @ tekserve
Every six weeks, Tekserve changes their front window (on 23rd st) to reflect their latest ad campaign. MAKE HOME HAPPEN showcases all the products they are currently selling that relate to tech at home. For our part, we designed, produced and installed the wooden house and dog cutout in raw plywood, keeping with the low-tech side of hi-tech tekserve, as well product placement.
Throwback: Galactic Fashion
Back the late 90's, Geoff Howell Studio was asked to created a series of painted planets for a Bergdorf Goodman ad. Even though they they look 'photoshopped' in, they were individually hung by fishing wire from an overpass on site. The plantary spheres were made from styrofoam, coated, sanded, and airbrushed! No heavenly bodies (or their inhabitants) were harmed during this galactic production.
Labels:
ad,
advertisement,
airbrush,
Bergdorf Goodman,
Bergdorf's,
fashion,
fashion editorial,
Giorgio Armani,
glamour,
New York City,
planets,
vogue
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