Throwback: All Buttoned Up

One fine resort season in the early 90's, Geoff designed a fresh white-on-white window for luxury Italian fashion designer Salvatore Ferragamo. Focusing on a signature design theme, (their monogram buttons) and exquisite tailoring, Geoff designed large scale buttons and button holes to showcase their elegant collection.

Throwback: Drawing Rooms

Back the 80's there was a new thing in publishing called the Advertorial which was a multi page spread art directed like an editorial piece but paid for by the advertisers.  Photographs below were from one of these that was done for the New Yorker Magazine, showcasing both a leading luxury linens company and a fine carpet company.  Geoff was hired to create his signature environments using only set paper and gatorboard, cutting it out and decoratively painting it to create a complete set from a drafty tudor castle to a cozy victorian cottage,

Rootstein: Pool Party

Every year, Rootstein, maker of arguably the world's finest mannequins, redesigns their flagship North American showroom.  This year was inspired by vintage black and white photography taken poolside. All of the chrome railing, staircases to diving boards, platforms and "pool" were painstakingly produced and installed to create a seamless fantasy environment. Rootstein did an amazing job as always with costumes, make-up and hair to carry through the monochromatic theme. The video at the bottom shows a 360 view of the showroom and the great lighting effects!

Tekserve: Kids' Stuff

The latest window at Tekserve is all about kids and technology, highlighting games and learning apps. The amazing robot was designed and made by one of the founders of Tekserve years ago and has been re-purposed as a digital gardener.  Each flower growing in his electronic garden features a blooming ipad or ipad mini featuring a specific game or app.

BIRCHBOX Cart

BirchBox is an interesting online company that ships out monthly selections of cosmetic and body care samples to subscribers. To create a more person-to-person interface, they decided to create something based on an ice cream cart and set it up in a series of beach locations like Fire Island and the Hamptons. In the photos below, you can see the result of Geoff's design in a clean white and colorful cart based on the company's image. Each multi-colored niche will showcase a variety of merchandise. The lid folds over and the upright shelving unit fits as a lid, so the whole thing can be folded up and wheeled away.