A rural runway

In a hidden glade deep within Saks 5th Ave flagship store, we created a surreal scenario of mannequins meandering about in the latest Hugo Boss collection. The design features an impossibly thin moss surface with birch tree trunks 'magically' self-supporting.

Sleep in heavenly wreath

This year's D. Porthault holiday window features beautifully embroidered linens sporting an array of seasonal greens. Surrounding this cascade of product is a large hand painted laurel wreath with sparkling accents.

FAO Animal Icons

Our recent production snapshots of some sculpted and hand-painted (Japanese toy maker) Rilakkuma animal heads commissioned by FAO Schwarz for their famous flagship in Manhattan. Cute enough to eat!

Chasing Waterfalls

Here's a look at two recent Dolce & Gabbana beauty towers we fabricated and installed at the Saks 5th Avenue flagship in Manhattan. These particular beauty towers required an underlit structural lucite display section that looked like a flowing cascade of luxury fragrance. The effect is quite dramatic.

Gradient Sky

For the Hugo Boss flagship on Columbus Circle, Geoff Howell Studio was asked to install custom made props shipped from Italy. Floors needed to be custom cut, backdrops needed to be carefully stretched and the props required complicated assembly. The effect, however, was meant to look simply sleek. Installation is one of the important services we offer.

Ralph Lauren: EPIC grandeur

Based on Ralph Lauren's summer ad campaign the inspiration for the women's windows on Madison avenue was classical grandeur.  Geoff Howell Studio was commissioned to sculpt the large horse's head, the giant columns and large suspended capital. All pieces had a custom limestone finish to match the exterior of the building. We were very proud of the sweeping, cinematic result!

Throwback: The Paper World of Mrs. John L Strong

"This Mrs. Lives in a World of Paper" was the theme for a  Mrs. John L Strong window at their Madison Ave. flagship a few years ago. Creating a cardboard and craft paper environment, various objects were wrapped and created using paper including Mrs. Strong's  extravagant dress and lustrous hair.

Tropical Topics at Hugo Boss

The latest clubroom at the Hugo Boss HQ has been updated for the summer season. In a previous post, you'll see that the terrariums we built were in 'winter mode'; filled with cold dark stones and white birch trunks. Showing the Hugo Boss Spring/Summer 2015 women's collection, the wintry scene has blossomed into a tropical paradise with the terrariums replanted with exotic jungle flora. We also updated the walls with a lighter, brighter graphic in black and white.

Throwback: Alexander Calder at the Whitney Museum of American Art

Here's a look back at an event we did at the Whitney Museum of American Art in 2008 to celebrate the opening of an Alexander Calder exhibit. While we were asked not to reproduce or imitate his famous mobile sculptures,  we went with a design motif that reflects 1920's & 30's Paris when and where his most iconic art was made. Using a neutral and natural palette with the museum's budget in mind,  Geoff based his designs on the understated elegance of silver, black, pewter and raw silk all around a circular theme. The orb shape was repeated in the votives, the vases for the flowers, and the oversize metal ball chain in the chandeliers.  The theme was also carried through on the entrance wall with little round mirrors behind the votives. And finally, theatrical lighting was used to underscore the spherical theme.

TEKSERVE: We Know Service

In the latest window for Tekserve, we got to flex our scenic muscle!  We were asked to illustrate (3-dimensionally) various types of damage to computers; gravity, water, fire, and the need for upgrades (hence Apple's spinning wheel of "doom"). Each "scene" was placed upon an underlit plexi plinth, with vinyl signage throughout.

A Bull Market

To celebrate the IPO launch of JD.com (a Chinese e-commerce company), we were asked to create a large sculpture of a golden bull for a celebration in Times Square! The bull needed to be produced quickly and light-weight so our team of talented artists and engineers  devised a method achieving the desired result. In the photos below, you can catch a glimpse of the sculpture's construction and debut! This popular bull even made its way onto a CNBC broadcast!

Sunglass Hut: Prada

Here's a look at a new PRADA installation at Sunglass at their 5th Ave flagship that we installed. This ultra understated presentation features a combination of large format backlit graphics and video to create a simple but bold design.