Estee Lauder Vitrines

Every quarter, high over central park, in the Estee Lauder corporate conference room, Geoff comes to style 5 vitrines that showcase the latest products and beauty brands within the Estee Lauder family

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Magnetic Magic

For a dramatic and modern entrance logo for the Liberty Blue Group, GHS was asked create a powder coated 1/4 inch thick aluminum cutout sign that was mounted to a pre-existing steel wall. Large magnets were epoxied to the back of the aluminum to keep the sign in place. Super strong magnets were used to keep the elements in their proper places during normal daily activities (and to discourage any late night spelling mischief).

Dior Addicted

For the launch of Christian Dior's new ADDICT fluid stick lip color, we were hired to create this 14ft high monolith for the Macy's Herald Square Cosmetics Department, along with two smaller 'outposts'.  The monolith was created using a hand made aluminum frame which was then powder coated pink, as well as the back-lit top-to-bottom graphics which integrated video monitors and sound. Special custom made acrylic displays were made to hold the product in a bold graphic pattern as well as display the actual sample lip color sticks. 3-d acrylic boxes were placed around the base with a photo transparency of the product applied to each panel.  Smaller units included all the elements of the larger unit; video, sound and sample display.

WOW MOM

To add some WOW to this MOM's day window for the Sunglass Hut flagship on 5th Avenue, graphic patterns textures and bold colors livened up the presentation. Intricate vinyl appliques created the matte and gloss, tone on tone wall graphics and created the lively floor pattern. Brightly colored cylinders with under-lit diagonal tops showcased MOM gift-worthy sunglasses. As usual, we also produced the back-lit vertical graphics, video tower, and the dimensional hanging signage.