the volutes of the architectural element mimicking the scroll of the handles and feet of the crystal pieces. The scroll pattern is based on nature's golden mean.
Geoff's original drawing of the selected design.
Wednesday, March 10, 2010
Scrolling Around: the golden mean in blue....
To showcase Steuben's line of iconic Scroll crystal in their Madison Ave. flagship front window, Geoff designed a vertical cerulean column of alternating blocks and classic plaster capitals,
the volutes of the architectural element mimicking the scroll of the handles and feet of the crystal pieces. The scroll pattern is based on nature's golden mean.
the volutes of the architectural element mimicking the scroll of the handles and feet of the crystal pieces. The scroll pattern is based on nature's golden mean.
Red Carpet Retrospective
From now until March 21st, the windows of Emporio Armani on 5th Ave and 57th st feature a stunning collection of couture Armani gowns worn by celebrities on the red carpets in the past few years. To help Armani present their Red Carpet Retrospective, we built sleek and simple black risers for the mannequins complete with a thick Red Ribbon stripe in the background.
Both the ribbon and the risers gently incline upwards towards the back of the store which connects beautifully to the graphic incline shape that is repeated in the huge l.e.d. display that covers the facade of the building.
Not to be outdone, Lady Gaga's dazzling outer space dress with sparkly underpants from this year's Grammy's takes the corner window spot.
Although, Beyonce's Grammy grabbing Mini with intricate high shoulders is also a jaw-dropper (image via NBC New York)
Here's a better look from inside the Armani store. Although the gowns get all the attention, this photo does provide the best view of the risers and red carpet stripe we produced.
In you're in New York for the next 10 days, come and check this unique and beautiful exhibit of high-end formal gowns worn by the stars including Halle Berry, Penelope Cruz, Victoria Beckham, Beyonce, Alicia Keys, Avril Levigne, Anne Hathaway, Fergie, January Jones and Elizabeth Banks
Both the ribbon and the risers gently incline upwards towards the back of the store which connects beautifully to the graphic incline shape that is repeated in the huge l.e.d. display that covers the facade of the building.
Not to be outdone, Lady Gaga's dazzling outer space dress with sparkly underpants from this year's Grammy's takes the corner window spot. 
Although, Beyonce's Grammy grabbing Mini with intricate high shoulders is also a jaw-dropper (image via NBC New York)
Here's a better look from inside the Armani store. Although the gowns get all the attention, this photo does provide the best view of the risers and red carpet stripe we produced.
In you're in New York for the next 10 days, come and check this unique and beautiful exhibit of high-end formal gowns worn by the stars including Halle Berry, Penelope Cruz, Victoria Beckham, Beyonce, Alicia Keys, Avril Levigne, Anne Hathaway, Fergie, January Jones and Elizabeth BanksDark Room Sees the Light
In their Meat-Packing District store window, to create the perfect 'exposure', Hugo Boss rolls out the film of their Spring/Summer 2010 collection. Collaborating with the Hugo Boss visual director, Geoff worked with her to design a new display that showcases photographs from the new collection as if the prints have just been developed and hung to dry in the photographer's darkroom.
To achieve this effect, Geoff created a black framed 'dark room' lined with red light bulbs, crisscrossed with string for the photographs to hang from. (see Geoff's original sketch above)
To achieve this effect, Geoff created a black framed 'dark room' lined with red light bulbs, crisscrossed with string for the photographs to hang from. (see Geoff's original sketch above)
Wednesday, February 24, 2010
Flower Power
With cold winds, rain and snow still blowing in New York toward the end of a long winter, it felt great to create colorful spring bouquets of oversize paper and felt flowers in the Madison Avenue window of the luxury french linen maker D. Porthault . The interior of the store was also refreshed to reflect the new season.
(Geoff's original sketch of his concept)
Monday, February 15, 2010
Hugo Boss Soho Loft
The photos below showcase the brand new clubroom and showrooms of Hugo Boss at their NY headquarters in Chelsea. For the clubroom project, Geoff worked with the design team of Hugo Boss to design, fabricate and install a space with a chic hotel lobby style, using an eclectic mix of vintage and modern furniture. At the studio we created the walls (including faux brick), windows, bookcase, carpets, risers, custom light fixture over the table, draperies, faux painted cement floor and distressed columns, tin ceiling panels.
(Full view)
Back at the studio, we individually wrapped hundreds of books, complete with a black wax HB seal
A look behind the walls and windows shows that to achieve a feeling of soft daylight coming in through the windows we used a combination of fluorescent lighting and flood lamps
shining through translucent plexi.
Throughout the ceiling of the club room is a floating series of tin ceiling sections, much like what can be seen in old industrial lofts.
What clubroom could be complete without a bar! Here, the bar uses a white lightbox to illuminate the mix of vintage and modern decanters and their contents in various shades of amber found in delicious aperitifs.
the showrooms were fitted with new merchandise display fixtures including hanging shelves, lockers, risers, hang bars and accessory displays.
To tackle their display line of sportswear we produced the risers for the mannequins and the lockers and shelving for merchandise.
And finally we created a series of lighted display shelves in oak and lacquer to highlight the latest in Hugo Boss men's accessories.
(Full view)
Back at the studio, we individually wrapped hundreds of books, complete with a black wax HB seal
A look behind the walls and windows shows that to achieve a feeling of soft daylight coming in through the windows we used a combination of fluorescent lighting and flood lampsshining through translucent plexi.
Throughout the ceiling of the club room is a floating series of tin ceiling sections, much like what can be seen in old industrial lofts.
What clubroom could be complete without a bar! Here, the bar uses a white lightbox to illuminate the mix of vintage and modern decanters and their contents in various shades of amber found in delicious aperitifs.
the showrooms were fitted with new merchandise display fixtures including hanging shelves, lockers, risers, hang bars and accessory displays.
To tackle their display line of sportswear we produced the risers for the mannequins and the lockers and shelving for merchandise.
And finally we created a series of lighted display shelves in oak and lacquer to highlight the latest in Hugo Boss men's accessories.Monday, February 1, 2010
Heart to Heart
For cupid's special holiday with his ever-ready arrow directed at the hearts of lovers everywhere, Geoff designed a heart target (complete with golden arrows) to make that cherub's job easier! And when you cross you heart and hope to fly at Steuben's Madison Avenue flagship, you'll find a delightful heart shaped piece of crystal to focus your love, clearly.
Subscribe to:
Posts (Atom)
Posts
