Hugo Boss: Organic Nature

Here's a sneak peak at the latest clubroom at the Hugo Boss headquarters in Manhattan that we produced and installed. In collaboration with Boss'  Visual Director and Jason Wu, Geoff helped design a minimal and crisp monochromatic space using birch trees against black mirror backdrops, underlit plexi platforms, large angular built-in glass terrariums that look like they were part of the original design of the space, with a polished cement floor. The clubroom, according to Hugo Boss, was in part inspired by Frank Lloyd Wright's idea of "Organic Nature"; a symbiotic relationship between architecture and the natural world. It's also the perfect backdrop to highlight the colorful fashions of Boss' current collaboration with American designer Jason Wu. Photos by Richard Cadan.

A lifetime's supply.

Dolce and Gabbana have released a new fragrance and for the launch at Saks Fifth Avenue's flagship store in Manhattan, we were asked to build two 3-D scale models (4 feet high, approximately 12 times larger than life) of their new fragrance bottle.

and here's the result!  We constructed the lower half using resin and custom made molds and the Gardenia shaped top was hand carved, resin coated and then hand painted.

Here's a look at the construction process that went into creating the replicas. Below is the mold used to create the second gardenia.

Applying the finishing touches

And here's a few shots of the finished installation of the giant bottles in the windows of Saks.

Empire Paint of Mind

Recently Geoff was asked to rise to the 70th floor challenge of the Empire State Building and hand paint a series of 4  large decorative ovals in a style reminiscent of Wedgwood for  the launch of  Wedgwood's new luxury bedding collection, presented by Revman. The hand-painted designs are flat but are made to look like 3-D Bas reliefs using various shades of white and grey on Wedgwood's signature light blue background.

Here you can see our artisan Geoff putting the finishing touches on the Ivy leaves. While painting, we were treated to spectacular views of Manhattan on all sides! The view above is the building's famous silhouette in shadow facing the Northwest and the below faces Northeast toward the Upper East Side.

D. Porthault: His and Hers

 What better way to show the luxurious, hand silk screened linens of D. Porthault than within Geoff's hand painted display of a well appointed home! Like birds of a fine feather, the patterns in the fabrics and Geoff's light and loose painting flock together. So if you happen to fly by the D. Porthault flagship on Mad ave by chance, we hope you will alight to take a glance.

Throwback: Trustees Dinner @ The Whitney Museum of American Art

In 2005, Geoff was given to design and create the decor for the annual Whitney Museum of American Art's Board of Trustees. Having majored in art at Pratt, Geoff was thrilled to have the opportunity to create his own installation inside a major art museum, even if only for a night!  Using chartreuse Dupioni silk swagging back and forth over the table and "through" the windows and out into the courtyard, taking advantage of the very high ceiling and surrounding spaces.The table was dressed with a bright orange runner with a continuous water-filled tray containing floating candles and orchids blossoms in chartreuse and orange. Geoff worked his magic in creating sculptural scrolls at the end of each fabric swag. The result is strong yet whimsical.

MAKE BIG SMALL! @ Tekserve

Tekserve wanted to make a big splash with a brand new small wonder! They were given the exclusive rights to launch the new MAC pro.  To 'make small big', the focus on the window was the giant orange sign, visible from across the street, using frosted plexi and vinyl lettering. The MAC pro is the star of the show lit with theatrical spotlights. A bright and shiny orange floor helps finish off the item and keeps with apple's 'reflective floors' motif.

For Tekserve's other smaller storefront window, we created a young film editor's studio using their state-of-the-art computers and fancy monitors and all the personal ephemera that would orbit the equipment; like used takeout containers, m&ms, old movie posters, and of special note, an actual Emmy, awarded to the new CEO of Tekserve for his previous work in television.  As a side note, the reason for the emphasis on the Village Voice cover is that 'The Social Network" movie was made using a similar Adobe set-up as that displayed in the window.

Armani Glam Rock

It's only apt that fashion blowups inspired by glam rockers would be framed in black 'undergound' velvet. We built the giant frames and carefully upholstered them in black velvet and trimmed them in blackened chrome.  Encased within the frame and in front of the large light box, we applied custom made plexi shelving 'grids' to display Armani's latest accessories.