Tropical Topics at Hugo Boss

The latest clubroom at the Hugo Boss HQ has been updated for the summer season. In a previous post, you'll see that the terrariums we built were in 'winter mode'; filled with cold dark stones and white birch trunks. Showing the Hugo Boss Spring/Summer 2015 women's collection, the wintry scene has blossomed into a tropical paradise with the terrariums replanted with exotic jungle flora. We also updated the walls with a lighter, brighter graphic in black and white.

Throwback: Alexander Calder at the Whitney Museum of American Art

Here's a look back at an event we did at the Whitney Museum of American Art in 2008 to celebrate the opening of an Alexander Calder exhibit. While we were asked not to reproduce or imitate his famous mobile sculptures,  we went with a design motif that reflects 1920's & 30's Paris when and where his most iconic art was made. Using a neutral and natural palette with the museum's budget in mind,  Geoff based his designs on the understated elegance of silver, black, pewter and raw silk all around a circular theme. The orb shape was repeated in the votives, the vases for the flowers, and the oversize metal ball chain in the chandeliers.  The theme was also carried through on the entrance wall with little round mirrors behind the votives. And finally, theatrical lighting was used to underscore the spherical theme.

TEKSERVE: We Know Service

In the latest window for Tekserve, we got to flex our scenic muscle!  We were asked to illustrate (3-dimensionally) various types of damage to computers; gravity, water, fire, and the need for upgrades (hence Apple's spinning wheel of "doom"). Each "scene" was placed upon an underlit plexi plinth, with vinyl signage throughout.

A Bull Market

To celebrate the IPO launch of JD.com (a Chinese e-commerce company), we were asked to create a large sculpture of a golden bull for a celebration in Times Square! The bull needed to be produced quickly and light-weight so our team of talented artists and engineers  devised a method achieving the desired result. In the photos below, you can catch a glimpse of the sculpture's construction and debut! This popular bull even made its way onto a CNBC broadcast!

Sunglass Hut: Prada

Here's a look at a new PRADA installation at Sunglass at their 5th Ave flagship that we installed. This ultra understated presentation features a combination of large format backlit graphics and video to create a simple but bold design.

Sunglass Hut: Hello Sunshine

Hello Sunshine!  Here's a look at a recent  'splashy' installation we did in Macy's on 34th for Sunglass Hut, celebrating the unbreakable connection between Sunglasses and Summer. Large clear spheres were retrofitted with stands and holders for the sunglasses and placed among custom made high-gloss beach balls. Custom dimensional hanging signage and large graphics round out the display.

Sunglass Hut: Aerospace

For Sunglass Hut's Ray Ban 'Moonwalk' window, we were asked to create a life-sized, floating astronaut jumping around a moon like surface with a large photo blow-up of the earth behind for thier flagship store on 5th Ave.  The astronaut's body was created by one of our own genius pattern-makers and a spacesuit was fitted over the sculpted form.  The astronaut was hung in the window from a motor to replicate a slight up and down, side to side floating motion. We also created a grouping of glowing moons to showcase the Sunglasses.