Our recent production snapshots of some sculpted and hand-painted (Japanese toy maker) Rilakkuma animal heads commissioned by FAO Schwarz for their famous flagship in Manhattan. Cute enough to eat!
Thursday, October 30, 2014
FAO Animal Icons
Chasing Waterfalls
Here's a look at two recent Dolce & Gabbana beauty towers we fabricated and installed at the Saks 5th Avenue flagship in Manhattan. These particular beauty towers required an underlit structural lucite display section that looked like a flowing cascade of luxury fragrance. The effect is quite dramatic.
Labels:
beauty tower,
beauty towers,
Dolce & Gabanna,
Dolce Gabanna,
fragrance
Gradient Sky
For the Hugo Boss flagship on Columbus Circle, Geoff Howell Studio was asked to install custom made props shipped from Italy. Floors needed to be custom cut, backdrops needed to be carefully stretched and the props required complicated assembly. The effect, however, was meant to look simply sleek. Installation is one of the important services we offer.
Labels:
Columbus Circle,
gradient,
Hugo Boss,
window display
Ralph Lauren: EPIC grandeur
Based on Ralph Lauren's summer ad campaign the inspiration for the women's windows on Madison avenue was classical grandeur. Geoff Howell Studio was commissioned to sculpt the large horse's head, the giant columns and large suspended capital. All pieces had a custom limestone finish to match the exterior of the building. We were very proud of the sweeping, cinematic result!
Labels:
fake columns,
horse statue,
large sculpture,
Ralph Lauren,
sculptural,
statuesque
Thursday, July 10, 2014
Throwback: The Paper World of Mrs. John L Strong
"This Mrs. Lives in a World of Paper" was the theme for a Mrs. John L Strong window at their Madison Ave. flagship a few years ago. Creating a cardboard and craft paper environment, various objects were wrapped and created using paper including Mrs. Strong's extravagant dress and lustrous hair.
Labels:
Mrs John L. Strong,
paper dress,
store window,
throwback,
visual merchandising,
window design,
window display
Tropical Topics at Hugo Boss
The latest clubroom at the Hugo Boss HQ has been updated for the summer season. In a previous post, you'll see that the terrariums we built were in 'winter mode'; filled with cold dark stones and white birch trunks. Showing the Hugo Boss Spring/Summer 2015 women's collection, the wintry scene has blossomed into a tropical paradise with the terrariums replanted with exotic jungle flora. We also updated the walls with a lighter, brighter graphic in black and white.
Labels:
Clubroom,
Geoff Howell Studio,
Hugo Boss,
ss2015
Wednesday, July 9, 2014
Throwback: Alexander Calder at the Whitney Museum of American Art
Here's a look back at an event we did at the Whitney Museum of American Art in 2008 to celebrate the opening of an Alexander Calder exhibit. While we were asked not to reproduce or imitate his famous mobile sculptures, we went with a design motif that reflects 1920's & 30's Paris when and where his most iconic art was made. Using a neutral and natural palette with the museum's budget in mind, Geoff based his designs on the understated elegance of silver, black, pewter and raw silk all around a circular theme. The orb shape was repeated in the votives, the vases for the flowers, and the oversize metal ball chain in the chandeliers. The theme was also carried through on the entrance wall with little round mirrors behind the votives. And finally, theatrical lighting was used to underscore the spherical theme.
Labels:
Alexander Calder,
chandelier,
Event design,
events decor,
the Whitney,
The Whitney Museum of American Art
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