Thursday, September 16, 2010

Shades of Madonna

To sell-a-brate the launch of a new line of Dolce & Gabbana sunglasses designed in collaboration with Madonna, the main floor of Saks 5th Ave's flagship store was spangled with large video towers, rotating graphics, outposts and kiosks that we built.

a look at MDG's rotating lightboxes above a cosmetics counter



We also built a video wall made of 6 plasma screens
synchronized to show one large image as well as several smaller images.







In addition, we built display vitrines showing off the celeb shades 'runway style'!






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