Hugo Boss: Anthropocene

To celebrate the re-opening of the Hugo Boss flagship store at the Time Warner Center in Columbus Circle, Hugo Boss collaborated with the Central Park Conservancy and renowned video artist Marco Brambilla to created a kaleidoscopic and panoramic video about the wonders of Central Park and Columbus Circle. For our part in this presentation, we installed the video screens surrounded by mirrors on each side side to create the 'endless reflections' of the imagery when viewed up close. A long, narrow viewing 'portal' surrounds the installation with the rest of the glass blacked out. Signage was added describing the installation, the collaboration and Hugo Boss' commitment to supporting the arts through their Hugo Boss Global Arts Program.

D. Porthault: A French botanical moment

Inspired by the gardens of France, luxury french linen maker D. Porthault's current window on Park Avenue features 18th century style statuary,  swathed in floral motif pillows and sheets in front of an impressionistic, lavender hued landscape.

The interior was also restyled to reflect the botanical theme.

Throwback: Less is More, profiling Skin care products

Elizabeth Arden's corporate headquarters in the 80's were in a building called Park Avenue Plaza. There were three large showcases in their lobby that Geoff designed and installed on a regular basis. Below are a couple examples of a more minimalist approach to showcasing various skin care products. 

 In the first shot, Geoff lined the background with blank newsprint plainly pinned to the wall. Across this plane of 'plainess', were pinned a repeating pattern of a portrait of Gary Cooper (cut out of Interview Magazines) and a hand written slogan in step with Father's Day.

In this variation of a minimalist stripey theme, Geoff created large painted canvases with tone-on-tone wide horizontal stripes and one bold bright pink stripe behind plaster cast lettering (a display standard of the day) to showcase the product.

Throwback: Imperial Fashion

Back when shoulder padded women's blazers were all the rage (i.e. the eighties), Beltrami's fashions were no exception. They had a giant and fancy store on 55th st. and 5th Ave and Geoff did the windows. For that year's 'travel collection' Geoff recreated a slice of China using 2 giant Foo dog statues and his signature hand painted background, in this case a lovely pagoda inspired fantasy in grisaille.