Elizabeth Arden's corporate headquarters in the 80's were in a building called Park Avenue Plaza. There were three large showcases in their lobby that Geoff designed and installed on a regular basis. Below are a couple examples of a more minimalist approach to showcasing various skin care products.
In the first shot, Geoff lined the background with blank newsprint plainly pinned to the wall. Across this plane of 'plainess', were pinned a repeating pattern of a portrait of Gary Cooper (cut out of Interview Magazines) and a hand written slogan in step with Father's Day.
In this variation of a minimalist stripey theme, Geoff created large painted canvases with tone-on-tone wide horizontal stripes and one bold bright pink stripe behind plaster cast lettering (a display standard of the day) to showcase the product.
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