I go where Hugo

This just in! Breaking news in New York, Hugo Boss dazzles its investors!! Word on the street is Geoff Howell Studio is behind their fabulous displays!

Seriously, Hugo Boss had a special meeting with investors to keep them updated on company directions. The clubroom in their NY offices was transformed with designs from their corporate headquarters into a large meeting room containing displays of their 7 major divisions. Each display consisted of angled risers, a large shard-like logo panel, placed in front of custom etched lucite panels fitted with electro-luminescence bands.

Note the custom sharply angled coat rack we made!

D. Porthault Ho Ho!

The fall window was so popular that Porthault decided to keep it for the holidays.  To cheer on the the season of good tidings, Luscious gold and glittering garland sparkling with lights was draped around the scene bedecked with the latest gifts galore.

Geoff adding the finishing golden touches

Pool Party!!

In the season of heavy coats and scarves, the Rootstein showroom in New York took a decidedly more tropical outlook this December. Evoking the mood of a black and white photograph, the entire monochromatic showroom is produced shades of grey, black and white. Reminiscent of high fashion photography from the 80's (with a nod back to the 30's), the mannequins, wearing genius costumes custom designed by the artists at Rootstein, frolic in a glamorous poolside environment created by the team at Geoff Howell Studio including diving boards, MC Escher-like stairs going up and down, in and out, all surrounded with gleaming chrome railing and ladders. Even the water is a black and white photographic image.

Here in the front window,  things heat up with palm trees, hammocks and skimpy bathing suits! For our part, we created the perfect white box in which the three silver palm trees, which we also produced, sway in the imaginary warm breeze.

On a particularly sad note the NY director of Rootstein for many years, Michael Steward, recently passed away after an all too short battle with cancer. He will be greatly missed.