Gradient Sky

For the Hugo Boss flagship on Columbus Circle, Geoff Howell Studio was asked to install custom made props shipped from Italy. Floors needed to be custom cut, backdrops needed to be carefully stretched and the props required complicated assembly. The effect, however, was meant to look simply sleek. Installation is one of the important services we offer.

Throwback: The Paper World of Mrs. John L Strong

"This Mrs. Lives in a World of Paper" was the theme for a  Mrs. John L Strong window at their Madison Ave. flagship a few years ago. Creating a cardboard and craft paper environment, various objects were wrapped and created using paper including Mrs. Strong's  extravagant dress and lustrous hair.

TEKSERVE: We Know Service

In the latest window for Tekserve, we got to flex our scenic muscle!  We were asked to illustrate (3-dimensionally) various types of damage to computers; gravity, water, fire, and the need for upgrades (hence Apple's spinning wheel of "doom"). Each "scene" was placed upon an underlit plexi plinth, with vinyl signage throughout.

Sunglass Hut: Hello Sunshine

Hello Sunshine!  Here's a look at a recent  'splashy' installation we did in Macy's on 34th for Sunglass Hut, celebrating the unbreakable connection between Sunglasses and Summer. Large clear spheres were retrofitted with stands and holders for the sunglasses and placed among custom made high-gloss beach balls. Custom dimensional hanging signage and large graphics round out the display.

Sunglass Hut: Aerospace

For Sunglass Hut's Ray Ban 'Moonwalk' window, we were asked to create a life-sized, floating astronaut jumping around a moon like surface with a large photo blow-up of the earth behind for thier flagship store on 5th Ave.  The astronaut's body was created by one of our own genius pattern-makers and a spacesuit was fitted over the sculpted form.  The astronaut was hung in the window from a motor to replicate a slight up and down, side to side floating motion. We also created a grouping of glowing moons to showcase the Sunglasses.

Sunglass Hut: Dolce & Gabbana

To promote Sunglass Hut's new line of Dolce & Gabbana sunglasses, we produced and installed two large media towers, one filled with 4 LCD screens and the others with backlit images as well as 9 x 9 foot white velvet covered panel with the D&G logo. In front of the velvet wall stands three gold plinths topped with velvet risers with the one on the middle featuring an 'unfolded box' in white velvet and gold trim. Dolce & Gabbana's new line features an ancient Italian technique of actual glass micro mosaic on the temples of the frames. Theyre really quite beautiful.

Here's a closer look at the beautiful craftsmanship in the micro-mosaic style the new D&G sunglasses feature.

D. Porthault: His and Hers

 What better way to show the luxurious, hand silk screened linens of D. Porthault than within Geoff's hand painted display of a well appointed home! Like birds of a fine feather, the patterns in the fabrics and Geoff's light and loose painting flock together. So if you happen to fly by the D. Porthault flagship on Mad ave by chance, we hope you will alight to take a glance.

MAKE BIG SMALL! @ Tekserve

Tekserve wanted to make a big splash with a brand new small wonder! They were given the exclusive rights to launch the new MAC pro.  To 'make small big', the focus on the window was the giant orange sign, visible from across the street, using frosted plexi and vinyl lettering. The MAC pro is the star of the show lit with theatrical spotlights. A bright and shiny orange floor helps finish off the item and keeps with apple's 'reflective floors' motif.

For Tekserve's other smaller storefront window, we created a young film editor's studio using their state-of-the-art computers and fancy monitors and all the personal ephemera that would orbit the equipment; like used takeout containers, m&ms, old movie posters, and of special note, an actual Emmy, awarded to the new CEO of Tekserve for his previous work in television.  As a side note, the reason for the emphasis on the Village Voice cover is that 'The Social Network" movie was made using a similar Adobe set-up as that displayed in the window.

Throwback: Sunglass Hut: Christmas with Georgia May Jagger 2012

Tis the season of gift-giving, warmth and sparkly sparkles. Designer Georgia May Jagger's holiday window at Sunglass Hut was an explosion of gold and red gift-wrapped boxes stacked and hanging in front of backdrops of golden glitter. Of special note, the front of the window features a mechanized gift box that we developed that opens and closes to expose (and hide) a lit sunglass display. Please have a look at the video below of our contraption in action!

Midnight in the garden of Versailles

The holidays bring their frosty touch to the gardens of Versailles, I mean, D Porthault...  Carefully clipped boxwood topiaries dusted with snow and glowing lights below a hand painted midnight sky create a wintry atmosphere around the cherub sculpture centerpiece bedecked in the latest of D. Porthault's luxurious linens.  The side windows  also carried the frosty theme.

The interior dining table featuring linens embroidered with silver and gold thread along with D Porthault's signature monogram candles.

Off the Grid

Armani's inspiration for these windows was a rotating grid. Of course it wouldn't be Armani without a  chic twist. The shallow grid was made of a thin wooden substrate  mitered to fit perfectly at the corners and upholstered in fine black satin and attached to a glowing light-box background, the effect being an aura of luxury that also reflects the details and crisp tailoring seen in their collection. Shone below are some images showing the subtle differences from window to window as some without the mannequins.