Gradient Sky

For the Hugo Boss flagship on Columbus Circle, Geoff Howell Studio was asked to install custom made props shipped from Italy. Floors needed to be custom cut, backdrops needed to be carefully stretched and the props required complicated assembly. The effect, however, was meant to look simply sleek. Installation is one of the important services we offer.

Hugo Boss: Anthropocene

To celebrate the re-opening of the Hugo Boss flagship store at the Time Warner Center in Columbus Circle, Hugo Boss collaborated with the Central Park Conservancy and renowned video artist Marco Brambilla to created a kaleidoscopic and panoramic video about the wonders of Central Park and Columbus Circle. For our part in this presentation, we installed the video screens surrounded by mirrors on each side side to create the 'endless reflections' of the imagery when viewed up close. A long, narrow viewing 'portal' surrounds the installation with the rest of the glass blacked out. Signage was added describing the installation, the collaboration and Hugo Boss' commitment to supporting the arts through their Hugo Boss Global Arts Program.