Tropical Topics at Hugo Boss

The latest clubroom at the Hugo Boss HQ has been updated for the summer season. In a previous post, you'll see that the terrariums we built were in 'winter mode'; filled with cold dark stones and white birch trunks. Showing the Hugo Boss Spring/Summer 2015 women's collection, the wintry scene has blossomed into a tropical paradise with the terrariums replanted with exotic jungle flora. We also updated the walls with a lighter, brighter graphic in black and white.

Sunglass Hut: Prada

Here's a look at a new PRADA installation at Sunglass at their 5th Ave flagship that we installed. This ultra understated presentation features a combination of large format backlit graphics and video to create a simple but bold design.

Sunglass Hut: Aerospace

For Sunglass Hut's Ray Ban 'Moonwalk' window, we were asked to create a life-sized, floating astronaut jumping around a moon like surface with a large photo blow-up of the earth behind for thier flagship store on 5th Ave.  The astronaut's body was created by one of our own genius pattern-makers and a spacesuit was fitted over the sculpted form.  The astronaut was hung in the window from a motor to replicate a slight up and down, side to side floating motion. We also created a grouping of glowing moons to showcase the Sunglasses.

Magnetic Magic

For a dramatic and modern entrance logo for the Liberty Blue Group, GHS was asked create a powder coated 1/4 inch thick aluminum cutout sign that was mounted to a pre-existing steel wall. Large magnets were epoxied to the back of the aluminum to keep the sign in place. Super strong magnets were used to keep the elements in their proper places during normal daily activities (and to discourage any late night spelling mischief).

WOW MOM

To add some WOW to this MOM's day window for the Sunglass Hut flagship on 5th Avenue, graphic patterns textures and bold colors livened up the presentation. Intricate vinyl appliques created the matte and gloss, tone on tone wall graphics and created the lively floor pattern. Brightly colored cylinders with under-lit diagonal tops showcased MOM gift-worthy sunglasses. As usual, we also produced the back-lit vertical graphics, video tower, and the dimensional hanging signage.

Sunglass Hut: Dolce & Gabbana

To promote Sunglass Hut's new line of Dolce & Gabbana sunglasses, we produced and installed two large media towers, one filled with 4 LCD screens and the others with backlit images as well as 9 x 9 foot white velvet covered panel with the D&G logo. In front of the velvet wall stands three gold plinths topped with velvet risers with the one on the middle featuring an 'unfolded box' in white velvet and gold trim. Dolce & Gabbana's new line features an ancient Italian technique of actual glass micro mosaic on the temples of the frames. Theyre really quite beautiful.

Here's a closer look at the beautiful craftsmanship in the micro-mosaic style the new D&G sunglasses feature.

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MAKE BIG SMALL! @ Tekserve

Tekserve wanted to make a big splash with a brand new small wonder! They were given the exclusive rights to launch the new MAC pro.  To 'make small big', the focus on the window was the giant orange sign, visible from across the street, using frosted plexi and vinyl lettering. The MAC pro is the star of the show lit with theatrical spotlights. A bright and shiny orange floor helps finish off the item and keeps with apple's 'reflective floors' motif.

For Tekserve's other smaller storefront window, we created a young film editor's studio using their state-of-the-art computers and fancy monitors and all the personal ephemera that would orbit the equipment; like used takeout containers, m&ms, old movie posters, and of special note, an actual Emmy, awarded to the new CEO of Tekserve for his previous work in television.  As a side note, the reason for the emphasis on the Village Voice cover is that 'The Social Network" movie was made using a similar Adobe set-up as that displayed in the window.

Pop up presentation

For a company that's all about making good first impressions, the annual Estee Lauder Companies Inc shareholder meeting is also no exception. GHS designed and fabricated the backdrop showcasing ad shots from all the brands owned by the Estee Lauder Companies Inc. as well as a large rear projection movie screen.  Installed by our hardworking crew in the opulent Essex House ballroom, the final effects was simple and chic, very Estee.

Many Armani

Always a study in the precise and geometrical, this Armani installation is no exception.  Using Ombré-d printed plexi-glass, each row of shingles were meticulously cut-out by computer and applied to the face of a large light-box fading from dark turquoise to a lighter shade at the bottom.  Because of the angle at which the shingles are placed, light glows from in between the rows. And because of the highly reflective surface of the plexi glass lights from many other sources reflect in the shingles and create a sparkling effect as you walk by.

Along the lines of luxury

Currently on view in the front windows at Giorgio Armani's Madison Ave flagship are a series of Japanese wood-block, 'wave-inspired' graphic images reverse cut into mirrored plexi-glass with applied color in certain areas.  A very involved and complex process, but the final effect is scintillating in its simplicity and helps highlight the exquisite beauty of the garment details it reflects.