Armani Glam Rock

It's only apt that fashion blowups inspired by glam rockers would be framed in black 'undergound' velvet. We built the giant frames and carefully upholstered them in black velvet and trimmed them in blackened chrome.  Encased within the frame and in front of the large light box, we applied custom made plexi shelving 'grids' to display Armani's latest accessories.

Off the Grid

Armani's inspiration for these windows was a rotating grid. Of course it wouldn't be Armani without a  chic twist. The shallow grid was made of a thin wooden substrate  mitered to fit perfectly at the corners and upholstered in fine black satin and attached to a glowing light-box background, the effect being an aura of luxury that also reflects the details and crisp tailoring seen in their collection. Shone below are some images showing the subtle differences from window to window as some without the mannequins.

Armani: Simple Chic

For Armani's lifestyle store on 5th ave and 56th st, the windows were freshly done to herald the arrival of Giorgio Armani himself, his first appearance in the US in years. The specially textured and colored acrylic backdrops were imported from Italy. Each grouping of panels were reverse-custom colored and/or mirrored. From across the street this created a beautiful array of vibrant colors representing the season's collection.

Giorgio Armani: Black Velvet

For the summer window,  the Madison Ave Giorgio Armani boutique hired us to produce a series of large black velvet frames with blackened chrome trim holding a double image of the same photograph. One image was printed on acrylic and the other on sheer fabric with the effect being a double exposure that 'holographically' changes focus as the viewer walks by.

Many Armani

Always a study in the precise and geometrical, this Armani installation is no exception.  Using Ombré-d printed plexi-glass, each row of shingles were meticulously cut-out by computer and applied to the face of a large light-box fading from dark turquoise to a lighter shade at the bottom.  Because of the angle at which the shingles are placed, light glows from in between the rows. And because of the highly reflective surface of the plexi glass lights from many other sources reflect in the shingles and create a sparkling effect as you walk by.

Along the lines of luxury

Currently on view in the front windows at Giorgio Armani's Madison Ave flagship are a series of Japanese wood-block, 'wave-inspired' graphic images reverse cut into mirrored plexi-glass with applied color in certain areas.  A very involved and complex process, but the final effect is scintillating in its simplicity and helps highlight the exquisite beauty of the garment details it reflects.

Armani: PRIVE

 

Recently, Giorgio Armani at their 760 Madison Ave flagship showcased their new collection PRIVE in a bold presentation of backlit blocks of Black and Chartreuse, meticulously executed and installed.

Lantern Fractal

To celebrate the season of light, NY's fabled 5th avenue, Armani, took the zeitgeist of multi-colored Christmas lights and expanded the notion into a larger format for their 5th Avenue location. From closeup at sidewalk level, a wall of light was created with the neat stacking of inner-lit cubes of various colors. As you enter the store and look up into the atrium, the wall of cubes starts to rise and twist into a more lantern-like configuration. More than 270 custom made cubes were created for this installation. It should be noted that this project was a collaboration between Armani's design team, the metal manufacturer of the frames, the company that hung all the lanterns inside the 3-storey atrium and Geoff Howell Studio who electrified and colorized all of the lanterns and installed the sidewalk level portions.