A rural runway

In a hidden glade deep within Saks 5th Ave flagship store, we created a surreal scenario of mannequins meandering about in the latest Hugo Boss collection. The design features an impossibly thin moss surface with birch tree trunks 'magically' self-supporting.

A lifetime's supply.

Dolce and Gabbana have released a new fragrance and for the launch at Saks Fifth Avenue's flagship store in Manhattan, we were asked to build two 3-D scale models (4 feet high, approximately 12 times larger than life) of their new fragrance bottle.

and here's the result!  We constructed the lower half using resin and custom made molds and the Gardenia shaped top was hand carved, resin coated and then hand painted.

Here's a look at the construction process that went into creating the replicas. Below is the mold used to create the second gardenia.

Applying the finishing touches

And here's a few shots of the finished installation of the giant bottles in the windows of Saks.

Flower Tower

In the dead of a monochrome winter, it was our pleasure to construct a set of three colorful and 'springy' Issey Miyake beauty towers for the Saks 5th Ave flagship in midtown.  Making beauty towers is a common occurence for us, but this particular set was unique in that is was giant pink lightbox covered in hand-made paper with folded petals backlit in pink light.

 

Here you can see the fibrous texture of the paper, hand torn along the edge for a softer look.

Saks Renutriv event 10 21 10

To helps Saks 5th Ave celebrate the launch of a new collection of Estee Lauder Re-nutriv beauty products, we built and installed a free standing wall with a super-graphic, gray carpet and custom made steel risers for product display. And we even did the flower arrangements! Because of event logistics, we magically manifested this entire display in under 90 minutes!

Shades of Madonna

To sell-a-brate the launch of a new line of Dolce & Gabbana sunglasses designed in collaboration with Madonna, the main floor of Saks 5th Ave's flagship store was spangled with large video towers, rotating graphics, outposts and kiosks that we built.

a look at MDG's rotating lightboxes above a cosmetics counter

We also built a video wall made of 6 plasma screens
synchronized to show one large image as well as several smaller images.

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In addition, we built display vitrines showing off the celeb shades 'runway style'!

Saks Beauty Towers

Here's a look at some Saks 5th Ave beauty towers we recently built for display on the main floor of Saks 5th Avenue. These towers are a weekly part of the Saks 5th Avenue beauty promotion program. Each week highlights a new product or brand. Over the years, we've built many of these free-standing towers for a plethora of different brands including Armani, Balenciaga, Bulgari, Cartier, Chanel, Chloe, Clarins, Clinique, Dior, D&G, D-Squared, Estee Lauder, Fekkai, Gucci, Guerlain, Hermes, Jimmy Choo, Juicy Couture, La Mer, Lancome, Lanvin, Issy Miyake, Nars, Nicole Miller, Prada, Sisley, Luxotica, Tom Ford, SK-II, John Varvatos, Vera Wang & Yves Saint Laurent. Each one presents a unique challenge to elegantly showcase a particular fragrance within the context of the brand's identity as well as managing the logistics of wiring, lighting and producing a tower that looks likes it defies gravity! Below are a few examples of these lofty beauty towers.


For Guerlain's "IDYLLE" fragrance, we built a ten-foot tower that features three metallic inset 'teardrop' niches

For Guerlain's Terra Cotta fragrance, we created a tower with an inset display vitrine that was lit from top and bottom.

We also made one for this NARS beauty tower.

A little more off the beaten path, the Chanel beauty tower features a smaller vitrine half inset, thus drawing the curious observer to this unique effect and implying a more minimalistically modern 'outside-of-the-box' style.


For Saks' in-store beauty event "Brushes with Greatness", we produced these curvy towers featuring an inset bright light box with a red floral pattern. This set of towers also came with their own custom set of 'upside-down obelisk' stands for display of flowers and products.