Chasing Waterfalls

Here's a look at two recent Dolce & Gabbana beauty towers we fabricated and installed at the Saks 5th Avenue flagship in Manhattan. These particular beauty towers required an underlit structural lucite display section that looked like a flowing cascade of luxury fragrance. The effect is quite dramatic.

Sunglass Hut: Dolce & Gabbana

To promote Sunglass Hut's new line of Dolce & Gabbana sunglasses, we produced and installed two large media towers, one filled with 4 LCD screens and the others with backlit images as well as 9 x 9 foot white velvet covered panel with the D&G logo. In front of the velvet wall stands three gold plinths topped with velvet risers with the one on the middle featuring an 'unfolded box' in white velvet and gold trim. Dolce & Gabbana's new line features an ancient Italian technique of actual glass micro mosaic on the temples of the frames. Theyre really quite beautiful.

Here's a closer look at the beautiful craftsmanship in the micro-mosaic style the new D&G sunglasses feature.

A lifetime's supply.

Dolce and Gabbana have released a new fragrance and for the launch at Saks Fifth Avenue's flagship store in Manhattan, we were asked to build two 3-D scale models (4 feet high, approximately 12 times larger than life) of their new fragrance bottle.

and here's the result!  We constructed the lower half using resin and custom made molds and the Gardenia shaped top was hand carved, resin coated and then hand painted.

Here's a look at the construction process that went into creating the replicas. Below is the mold used to create the second gardenia.

Applying the finishing touches

And here's a few shots of the finished installation of the giant bottles in the windows of Saks.

Shades of Madonna

To sell-a-brate the launch of a new line of Dolce & Gabbana sunglasses designed in collaboration with Madonna, the main floor of Saks 5th Ave's flagship store was spangled with large video towers, rotating graphics, outposts and kiosks that we built.

a look at MDG's rotating lightboxes above a cosmetics counter

We also built a video wall made of 6 plasma screens
synchronized to show one large image as well as several smaller images.

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In addition, we built display vitrines showing off the celeb shades 'runway style'!