Pulling out the big lamps

 Kierland Commons

To make the most of the dramatic corner atrium in Victoria's Secret new Kierland Commons location in Scottsdale Arizona, the designers extrapolated on the giant lampshade standard and came up with a hanging arrangement of multi-sized ribbon-wrapped hanging lampshades that we produced.

If you look closely at the inside edges of the lampshades, you will see the introduction of a new lighting technique that Geoff designed to give the shades more glow from the inside without a visible source.

Throwback: Hollywood on the Hudson

Back the early 1990's, when the World Financial Center was starting to make a mark of its own, one fine summer, it had a multi-media, multi-week festival of hollywood movies, exhibitions showing vintage costumes, props, movie posters and memorabilia. In addition to the giant 'HOLLYWOOD' sign shown here (which was built and installed by Geoff Howell Studio), 20 windows throughout the complex showcased the 'cinematic' exhibitions.

Have a Heartland

A new Brewery and Chophouse opened in Times Square this fall and Geoff Howell Studio had the pleasure of making some special installations for the massive new restaurant.

Graham adding finishing touches to a wall we produced featuring a new world of vintage eggbeaters. The large graphic background is an interpretation of a drawing submitted for patent approval in the early 20th century. It is hand-painted on a large sheet metal panel bolted to the wall. The porcelain sockets and vintage style bulbs outline the egg beater shapes.

The eggbeaters are hung with heavy hooks from bent Rebar.

Above the bankettes and continuing the Americana theme is a series of car prints on metal sheets, held in place with extra large nuts and bolts.

Bailey House Door Chandelier

Once again, Bailey House came knocking on the door at Geoff Howell Studio to transform the Lexington Avenue Armory for their annual benefit gala. This year's theme was 'Give me shelter' with the importance of having one's own private door being the deciding factor. Considering the soaring space of the armory, a multicolored mobile of over 150 life-sized paper doors and 200 glittering keys was created, held aloft with hundreds of giant weather balloons. The installation was over a 100 feet high and 70 feet wide. In addition to the center-spectacle, Geoff also designed the layout of the entire event from 400 running feet of orange and white walls, many risers and platforms, all creating a welcoming environment and an ideal background for the auction items and festivities. 

A  complete timelapse video will be posted soon following the setup, event and its breakdown over the course of three days.

In The Press!

 BIZBASH

Christmas at Tiffany's: Behind the Scenes

Tiffany's Holiday Decorations Timelapse from Geoff Howell Studio .



This post takes us through a behind the scenes look at the installation of the holiday decor at Tiffany's on the main floor, the most involved of all floors we did. The video above is a time lapse of the giant Christmas trees going up on the main floor. The images walk through a process of unwrapping and putting together pieces made back at the studio, setting up scaffolds, and putting up the giant wreaths and the step by step assembling of the six 17ft Christmas trees. They also offer a glimpse  of Geoff and his dedicated and talented crew at work!

 

 

 

 

 

 

As below, so above

The ground floor at Tiffany's, famous for its cases full of sparkling, and glittering diamonds was taken to new heights for the Fashion's Night Out celebration, 70's style. To help their ceiling sparkle above like the diamonds below, we were given the task of rigging these 5 36-inch discoballs through opening in their original suspended plaster ceiling.

What you can't see from the photos, but you can see in this video (by the event's lighting company Frost Productions) is that we attached these discoballs to our own customized motors that slowly raised and lowered them approximately 12 feet. These motors were carefully rigged to the structure above the ceiling. This was but a small part of the evening's festivities, including special model appearances in the store and its windows, and special projections on the building's exterior.