Throwback: Imperial Fashion

Back when shoulder padded women's blazers were all the rage (i.e. the eighties), Beltrami's fashions were no exception. They had a giant and fancy store on 55th st. and 5th Ave and Geoff did the windows. For that year's 'travel collection' Geoff recreated a slice of China using 2 giant Foo dog statues and his signature hand painted background, in this case a lovely pagoda inspired fantasy in grisaille.

Throwback: Have a seat!

Back in the 80's, Geoff was hired by Life Magazine to create a fantasy set (in this case, a fancy french feeling) to showcase a collection of hand painted chairs. In this "behind-the-scenes" shot, you can see the seamless paper drop incorporated with an actual set piece of a recessed door. There is another seamless paper backdrop behind the door to further a sense of depth. Other than the chairs themselves (and the dog), all the rest is the magic of Geoff's whimsically hand painted designs.

Throwback: Street Flair

Somewhere in the early 90's for a Gay Pride charity event, a parking lot in the west village was turned into a carnival, filled with sponsors and other frivolities. Geoff was asked to create a cohesive and festive visual experience, and each booth was given a three panel painted backdrop. Geoff donated his services to design and paint each backdrop designed to reflect a sponsor or street fair game (like a duck pond). Ready, Set, Paint! (Deliver and Install...)

Throwback: World Financial Center

Back in the early 90's Geoff was commissioned to create installation art in 20 empty storefront that were basically advertisement for other shops within the WFC mall. The common thread in each window was Geoff's signature illustrative and whimsical painting style.

For Barney's Geoff's took the store logo and illustrated the name using depictions of men's fashion and haberdashery.

The WFC flagship restaurant, the Hudson Grille, specialized in the bounty of the Hudson River Valley and so Geoff created a more rustic and 'farm-like' window overflowing with the harvest.

For this luxury stationer, Geoff created an 'over-the-top' desk laden with pens, pencils and handmade paper and envelopes. The paper scrolls in the foreground help to further underscore their specialty.

Geoff chose the highlights a shop's winter fashion by creating a birch forest vignette, surrounded by a twig and leaf themed frame.

To make a connection between a music store and the World Financial Center, Geoff came up with the clever idea of using a piggy bank being filled up with Compact-disc (in the days before digital music) coins. A sound investment, Oink!!

To add a flair of Roman grandeur for a shop featuring Italian leather goods, Geoff set the merch atop hand painted Roman columns, revealed by tied back draperies.

Throwback: 1995 - 17 Magazine - Fairy Tale Prom

Sometime in 1994, Geoff was approached by the creative director at 17 Magazine to  put together a series of drawings to tell the story of Cinderella in a series of double page spreads. Having majored in Illustration, this was an exciting challenge for Geoff. In this case, the drawings were life-size and became sets for the models in this fashion editorial cover story (Prom Countdown).

  In a stroke of editorial genius, the art director hired world famous (and oldest working) model Carmen Dell'Orefice played the part of the Fairy Godmother (see above in purple).