Tropical Topics at Hugo Boss

The latest clubroom at the Hugo Boss HQ has been updated for the summer season. In a previous post, you'll see that the terrariums we built were in 'winter mode'; filled with cold dark stones and white birch trunks. Showing the Hugo Boss Spring/Summer 2015 women's collection, the wintry scene has blossomed into a tropical paradise with the terrariums replanted with exotic jungle flora. We also updated the walls with a lighter, brighter graphic in black and white.

So Cool to be Square

The latest incarnation of the Hugo Boss club room was inspired new sculptural elements in architecture and design. Collaborating with their in-house visual director, we created our interpretation of a cubist, pixellated environment. The photos above are of the entrance sculpture, 8feet high and made of light and dark cubes jutting out into space at various lengths. It gives a strong first impression to visitors and a  suggestion of what lies ahead...

Walking into you the lobby, you'll notice the black video screen surrounds which we produced to match the main reception desk.

Moving beyond the reception desk and into the clubroom which has been dramatically fitted with over 1,000 boxes hanging from the ceiling, many of them lit. We also built the mannequin platforms and risers, covered the walls with frosted acrylic mirror panels and produced the 40ft long frosted mirrored acrylic table running down the center of the  space, punctuated with bright light cubes. We also installed custom lighting for the mannequins.

At the opposite end of the clubroom is a large wall of video tiles, put together to create one large image. The video is art directed by Hugo Boss' visual director and relates to the cubist theme. 

Here you can see our custom kitchen lightboxes, fitted for this market with large industrial-sized louvers.

Branching off the clubroom are two showrooms with various areas dedicated to all the different brands. Large displays from a previous installation (See: I Go Where Hugo) were repurposed in their specific areas.

This shot shows many of the stainless steel racks that we produced, installed the HUGO signage panel and display units in the foreground.

For the new "Haberdashery" area we installed a custom black oak floor, selected new furniture and built  a cement wall with a fireplace and video monitor. We also built the shirt and tie fixtures and round table in the foreground.

The men's accessories are displayed on lacquered shelves surrounded by blond oak framed fixtures that we built.

Like a Boss, social.

The Social House

Once again, this year we were asked by Hugo Boss to build and install their new clubroom and showrooms at their palatial headquarters in Chelsea.  The goal for this market was divide the clubroom space into intimate seating, dining, gaming, presentation and social network areas, and even a capacious shoeshine banquette! Thus, the overall vibe is a warm, chic, modern and inviting social club. From start to finish, it took a few months from planning to the construction of walls, floors, ceilings, risers, furniture, stands and finally to the installation.

As you enter the Clubroom  the first thing you see, besides all the beautiful people that inhabit Hugo Boss, is a dining/ conference area featuring a dropped sand blasted wood soffit, along with matching risers for the models. The paneled walls, throughout the clubroom, were custom made for this installation.

The TV room section also features a sand-blasted wood soffit and matching back wall.

Behind the TV room you can see the Clubroom entrance and bits of the reception area beyond.

 

Standing on  the sand blasted risers we made, real models were hired to wear grey spandex full body suits , then model Hugo latest line of clothing over it. Of course, those are real people, obviously not.

Across from the long dining table is the cafe section. Again you can see risers, and back walls we made from sand blasted wood.

Behind the cafe chefs serving up tantalizing little dishes for the fashionistas, are a series of 3 lightboxes that we built with a panoramic oasis.

I love orange and cucumber water.

Here in the media/gaming/social networking room/bungalow we installed  more sand-blasted wood paneling along with vertical room dividers that allow light to flitter in much like blinds.

 rhat

Here you see some of the brick work we incorporated into the clubroom's structure.

Here you can see the shimmering decorative chains we used as 'tre-chic' room dividers

To complete the luxury hotel ammenity vibe, the clubroom features a shoe-shine station complete with shoe-shiner working to keep everyone's footwear chic and shiny.

lovely ladies lavishing in the luxurious lounge after lunch

The Showrooms

Adjacent to the clubroom are two showrooms featuring all of Hugo Boss' collections inlcuding Hugo Boss Black, Green, Orange as well as accessories and men's underwear.

Here we lined the giant bookcases with wood patterned wallpaper.

In the  accessories area, we built these gorgeous rift-cut oak display cases with built in lighting as well as the risers.

 The shirt and tie area features a large black lacquered wall fitted in recessed, lit niches for shirts and hang bars for ties.

 Here various women's boots, heels and handbags are resting upon hanging steel shelving units that we built and installed.

In this shot we can see the beautiful hand blown glass linked chandelier that we hung with care as well as the hanging shelves and hanging bar lined with Hugo's latest looks lurking in the background.