Estee Lauder Vitrines

Every quarter, high over central park, in the Estee Lauder corporate conference room, Geoff comes to style 5 vitrines that showcase the latest products and beauty brands within the Estee Lauder family

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Pop up presentation

For a company that's all about making good first impressions, the annual Estee Lauder Companies Inc shareholder meeting is also no exception. GHS designed and fabricated the backdrop showcasing ad shots from all the brands owned by the Estee Lauder Companies Inc. as well as a large rear projection movie screen.  Installed by our hardworking crew in the opulent Essex House ballroom, the final effects was simple and chic, very Estee.

Throwback: Visit the GOBI Desert!

For many years, Geoff was given the honor of designing the GOBI Desert Dig for Children's Night at the American Museum of Natural History in Manhattan. Sponsored by Estee Lauder, Geoff also designed and produced all the signage for other exhibits as well as large banners on the museum's exterior.  Each year was a self imposed contest to make it better than the year before, though the concept remained the same-a giant sand box filled with little plastic dinosaurs for kids to dig up!FUN! Below are just two examples, the top one being the very first, inspired by Indiana Jones, replete with flaming cauldrons...

this example treats the Gobi Desert as a vacation destination in a giant 40's style billboard. Each floating letter featuring an aspect of prehistoric life or fossils, above a desert landscape with a single paleontologist surveying the site.

Saks Renutriv event 10 21 10

To helps Saks 5th Ave celebrate the launch of a new collection of Estee Lauder Re-nutriv beauty products, we built and installed a free standing wall with a super-graphic, gray carpet and custom made steel risers for product display. And we even did the flower arrangements! Because of event logistics, we magically manifested this entire display in under 90 minutes!

Helping Hands

In the rarefied world of Estee Lauder executives is a conference room exclusively for their use. Within this conference room area set of 5 jewel-like vitrines showcasing the latest assortment of fresh beauty products released under the umbrella of Estee Lauder, Inc.

In this example, products from Clinique, Jo Malone, Flirt, Bobbi Brown and Estee Lauder are presented with the help of magic hands (and Geoff's too!) The plexi liner and armatures supporting the hands were produced by GHS. On a side note, Geoff has had the honor of working with Estee Lauder brands since 1984!