TEKSERVE: We Know Service

In the latest window for Tekserve, we got to flex our scenic muscle!  We were asked to illustrate (3-dimensionally) various types of damage to computers; gravity, water, fire, and the need for upgrades (hence Apple's spinning wheel of "doom"). Each "scene" was placed upon an underlit plexi plinth, with vinyl signage throughout.

Tekserve - We Know Storage

For Tekserve's latest announcement touting their expertise in yet another important aspect of technology,  namely: storage. We were asked to help design and install this display of their 5 best storage options for professionals, amatuers and aesthetes alike. Each storage option is displayed upon an underlit plinth, each describing the distinct virtues of that option. Behind the plinths is a large frosted plexi sign boldy declaring WE KNOW STORAGE.

MAKE BIG SMALL! @ Tekserve

Tekserve wanted to make a big splash with a brand new small wonder! They were given the exclusive rights to launch the new MAC pro.  To 'make small big', the focus on the window was the giant orange sign, visible from across the street, using frosted plexi and vinyl lettering. The MAC pro is the star of the show lit with theatrical spotlights. A bright and shiny orange floor helps finish off the item and keeps with apple's 'reflective floors' motif.

For Tekserve's other smaller storefront window, we created a young film editor's studio using their state-of-the-art computers and fancy monitors and all the personal ephemera that would orbit the equipment; like used takeout containers, m&ms, old movie posters, and of special note, an actual Emmy, awarded to the new CEO of Tekserve for his previous work in television.  As a side note, the reason for the emphasis on the Village Voice cover is that 'The Social Network" movie was made using a similar Adobe set-up as that displayed in the window.

Tekserve: The Curated Office

Fall is here and Tekserve is in 'Back to Work' mode, showcasing their best and latest home office gizmos! To create the ambiance and using the Tekserve signature orange and blue, Geoff incorporated blue painted louvered doors, a hanging work lights with a bouquet of orange (energy-efficient) bulbs, an orange shag carpet and giant bouquet of sunflowers.  The text vinyls applied to the windows give a catalogue or menu style description of the product on display. To add a touch of 'trendy urban realism', a mojito and cast off pair of vintage Chanel shoes was added to the vignette.

Tekserve: Kids' Stuff

The latest window at Tekserve is all about kids and technology, highlighting games and learning apps. The amazing robot was designed and made by one of the founders of Tekserve years ago and has been re-purposed as a digital gardener.  Each flower growing in his electronic garden features a blooming ipad or ipad mini featuring a specific game or app.

MAKE HOME HAPPEN @ tekserve

Every six weeks, Tekserve changes their front window (on 23rd st) to reflect their latest ad campaign. MAKE HOME HAPPEN showcases all the products they are currently selling that relate to tech at home. For our part, we designed, produced and installed the wooden house and dog cutout in raw plywood, keeping with the low-tech side of hi-tech tekserve, as well product placement.