Showing posts with label New York City. Show all posts
Showing posts with label New York City. Show all posts
Monday, February 24, 2014
D. Porthault: His and Hers
What better way to show the luxurious, hand silk screened linens of D. Porthault than within Geoff's hand painted display of a well appointed home! Like birds of a fine feather, the patterns in the fabrics and Geoff's light and loose painting flock together. So if you happen to fly by the D. Porthault flagship on Mad ave by chance, we hope you will alight to take a glance.
Labels:
D. Porthault,
decorative painting,
hand painting,
home luxury,
New York City,
Porthault,
window design,
window display
Saturday, February 1, 2014
Throwback: Trustees Dinner @ The Whitney Museum of American Art
In 2005, Geoff was given to design and create the decor for the annual Whitney Museum of American Art's Board of Trustees. Having majored in art at Pratt, Geoff was thrilled to have the opportunity to create his own installation inside a major art museum, even if only for a night! Using chartreuse Dupioni silk swagging back and forth over the table and "through" the windows and out into the courtyard, taking advantage of the very high ceiling and surrounding spaces.The table was dressed with a bright orange runner with a continuous water-filled tray containing floating candles and orchids blossoms in chartreuse and orange. Geoff worked his magic in creating sculptural scrolls at the end of each fabric swag. The result is strong yet whimsical.
Labels:
2005,
Event design,
Events,
events decor,
giant fabric design,
museums,
New York City,
the Whitney,
The Whitney Museum of American Art,
Trustees dinner,
Whitney
Wednesday, January 22, 2014
Armani Glam Rock
It's only apt that fashion blowups inspired by glam rockers would be framed in black 'undergound' velvet. We built the giant frames and carefully upholstered them in black velvet and trimmed them in blackened chrome. Encased within the frame and in front of the large light box, we applied custom made plexi shelving 'grids' to display Armani's latest accessories.
Labels:
Armani,
Armani windows,
black velvet,
blackened chrome,
Giorgio Armani,
New York City,
visual merchandising,
Ziggy Stardust
Monday, December 23, 2013
Throwback: Sunglass Hut: Christmas with Georgia May Jagger 2012
Tis the season of gift-giving, warmth and sparkly sparkles. Designer Georgia May Jagger's holiday window at Sunglass Hut was an explosion of gold and red gift-wrapped boxes stacked and hanging in front of backdrops of golden glitter. Of special note, the front of the window features a mechanized gift box that we developed that opens and closes to expose (and hide) a lit sunglass display. Please have a look at the video below of our contraption in action!
Labels:
Georgia May Jagger,
holiday windows,
New York City,
Sunglass Hut,
Sunglasses,
window display
Monday, November 25, 2013
Midnight in the garden of Versailles
The holidays bring their frosty touch to the gardens of Versailles, I mean, D Porthault... Carefully clipped boxwood topiaries dusted with snow and glowing lights below a hand painted midnight sky create a wintry atmosphere around the cherub sculpture centerpiece bedecked in the latest of D. Porthault's luxurious linens. The side windows also carried the frosty theme.
The interior dining table featuring linens embroidered with silver and gold thread along with D Porthault's signature monogram candles.
The interior dining table featuring linens embroidered with silver and gold thread along with D Porthault's signature monogram candles.
Labels:
D. Porthault,
french gardens,
frost,
holiday,
holiday windows,
New York City,
Porthault,
visual merchandising,
window design,
window display
Friday, November 22, 2013
Off the Grid
Armani's inspiration for these windows was a rotating grid. Of course it wouldn't be Armani without a chic twist. The shallow grid was made of a thin wooden substrate mitered to fit perfectly at the corners and upholstered in fine black satin and attached to a glowing light-box background, the effect being an aura of luxury that also reflects the details and crisp tailoring seen in their collection. Shone below are some images showing the subtle differences from window to window as some without the mannequins.
Labels:
Armani,
Armani windows,
fashion,
high fashion,
New York City,
window design,
window display
Friday, November 8, 2013
Armani: Simple Chic
For Armani's lifestyle store on 5th ave and 56th st, the windows were freshly done to herald the arrival of Giorgio Armani himself, his first appearance in the US in years. The specially textured and colored acrylic backdrops were imported from Italy. Each grouping of panels were reverse-custom colored and/or mirrored. From across the street this created a beautiful array of vibrant colors representing the season's collection.
Labels:
Armani,
Armani 5th Avenue,
Giorgio Armani,
high fashion,
mannequins,
New York City,
window display
Monday, November 4, 2013
Giorgio Armani: Black Velvet
Thursday, October 10, 2013
Throwback: Less is More, profiling Skin care products
Elizabeth Arden's corporate headquarters in the 80's were in a building called Park Avenue Plaza. There were three large showcases in their lobby that Geoff designed and installed on a regular basis. Below are a couple examples of a more minimalist approach to showcasing various skin care products.
In the first shot, Geoff lined the background with blank newsprint plainly pinned to the wall. Across this plane of 'plainess', were pinned a repeating pattern of a portrait of Gary Cooper (cut out of Interview Magazines) and a hand written slogan in step with Father's Day.
In this variation of a minimalist stripey theme, Geoff created large painted canvases with tone-on-tone wide horizontal stripes and one bold bright pink stripe behind plaster cast lettering (a display standard of the day) to showcase the product.
Labels:
Elizabeth Arden,
Gary Cooper,
Geoff Howell,
minimalism,
New York City,
Park Avenue Plaza,
Visible difference,
visual merchandising,
window design,
window display
Thursday, October 3, 2013
Throwback: Imperial Fashion
Back when shoulder padded women's blazers were all the rage (i.e. the eighties), Beltrami's fashions were no exception. They had a giant and fancy store on 55th st. and 5th Ave and Geoff did the windows. For that year's 'travel collection' Geoff recreated a slice of China using 2 giant Foo dog statues and his signature hand painted background, in this case a lovely pagoda inspired fantasy in grisaille.
Labels:
Beltrami,
decorative painting,
figurative painting,
Geoff Howell,
hand painting,
New York City,
pagoda,
visual merchandising,
window design,
window display
Tuesday, June 4, 2013
Many Armani
Always a study in the precise and geometrical, this Armani installation is no exception. Using Ombré-d printed plexi-glass, each row of shingles were meticulously cut-out by computer and applied to the face of a large light-box fading from dark turquoise to a lighter shade at the bottom. Because of the angle at which the shingles are placed, light glows from in between the rows. And because of the highly reflective surface of the plexi glass lights from many other sources reflect in the shingles and create a sparkling effect as you walk by.
Labels:
Armani,
Geoff Howell Studio,
New York City,
store windows,
visual merchandising,
window design,
window display
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