Throwback: Beltrami, Fashion as Art

In New York in the art-crazed 80's, even fashion was obsessed! At the time Geoff was doing all the windows for the Beltrami Fifth Avenue Store, which was between 55th and 56th Streets, and Geoff's take on a fashion-meets-art window design was to create an art gallery style "exhibition" of Beltrami's 'exhibitionistic' clothing with the mannequins (also in Beltrami outfits) as the art-goers. To underline the theme, the walls were covered in high quality artist's canvas, and the frames were museum quality from Eli Wilner.

Lantern Fractal

To celebrate the season of light, NY's fabled 5th avenue, Armani, took the zeitgeist of multi-colored Christmas lights and expanded the notion into a larger format for their 5th Avenue location. From closeup at sidewalk level, a wall of light was created with the neat stacking of inner-lit cubes of various colors. As you enter the store and look up into the atrium, the wall of cubes starts to rise and twist into a more lantern-like configuration. More than 270 custom made cubes were created for this installation. It should be noted that this project was a collaboration between Armani's design team, the metal manufacturer of the frames, the company that hung all the lanterns inside the 3-storey atrium and Geoff Howell Studio who electrified and colorized all of the lanterns and installed the sidewalk level portions.