Off the Grid

Armani's inspiration for these windows was a rotating grid. Of course it wouldn't be Armani without a  chic twist. The shallow grid was made of a thin wooden substrate  mitered to fit perfectly at the corners and upholstered in fine black satin and attached to a glowing light-box background, the effect being an aura of luxury that also reflects the details and crisp tailoring seen in their collection. Shone below are some images showing the subtle differences from window to window as some without the mannequins.

Armani: Simple Chic

For Armani's lifestyle store on 5th ave and 56th st, the windows were freshly done to herald the arrival of Giorgio Armani himself, his first appearance in the US in years. The specially textured and colored acrylic backdrops were imported from Italy. Each grouping of panels were reverse-custom colored and/or mirrored. From across the street this created a beautiful array of vibrant colors representing the season's collection.