Wednesday, January 13, 2010

A Piguet in Ballet

In Ballet, a Pique (meaning "pricked") is a movement in which the strongly pointed toe of the lifted and extended leg sharply lowers to hit the floor then immediately rebounds upward. It is also a movement in which the dancer transfers a stance from one leg in pliƩ to the other leg by stepping out directly onto pointe or demi-pointe with a straight leg. However, an Audemars Piguet is a very expensive, often diamond-studded, piece of jewelry. And now, the talented and beautiful Prima Ballerina of the Russian Bolshoi Svetlana Zaharova will dazzle us all with her Pique in Piguet.

Zakharova was recently named the newest ambassor of Audemars Piguet and to celebrate, Geoff was asked to design and install a window at the Madison Ave flagship to highlight this connection. For this display, Geoff wanted to create a feeling of a stage, and an abstraction of descending stairs as the risers for the watch displays. on the "stage" stand two mannequins wearing simple ballerina costumes. Black and white photographs of Svetlana are framed, finishing off the Bolshoi theme.









Watch carefully for Zakharova's delicate Pique in Piguet!



Zakharova in action as the Swan of the lake!

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