Saturday, September 10, 2011

Giorgio Armani

For Fashion's Night Out, Giorgio Armani clearly focused their attention on their Fall Collection with waterfalls of light refracting and reflecting plastic film. It was put together in a complex pattern of cascading loops creating amazing optical effects as you walk by. Each piece of this special film is micro-grooved similar to a lenticular process with an added holographic element. We die-cut the pieces and assembled them for the flagship on Madison Ave (pictured below) and many other boutiques across the country.

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